Inspiration
Vision
Passion
Everything Matters
Complex projects require experienced leadership. My experience in over 11 years leading web project teams has taught me there are many different roads to success. I make it possible to accomplish business goals without friction, even with multiple stakeholders and aggressive timelines.
The difference between a successful project with a motivated team and a dysfunctional one lies in the tools and experience available to the leader. I have the skills and experience to do this for you.
Analysis and research
Successful
Beautiful
Desirable
With over 11 years experience in web metrics analysis and original usability research, I am thoroughly versed in use-case scenarios, semantic issues, information architecture and user-experience opportunities.
I am aware of every small thing that touches your customer’s experience, from error messages to colors, affects the conversion rate, credibility, usefulness and desirability of your product.
Why it matters
Leadership is an art. As in dance, the best leaders make it look easy.
To create a brilliant online experience, I listen well, ask questions often, and never give up looking for solutions. There are many paths to success. They are better when traveled with joy.
My goal is always two-fold. I strive for your success and your customer’s happiness.
In a small way, I believe this makes the world a better place.